The Profitability Driver Calculator
How many of your leads become paying customers?
Most agencies stop at getting you leads. The Profitability Driver Calculator shows how your booking and operations affect your closing rate, and how much more revenue the same leads could bring in when those steps improve.
1Your numbers today
Use a recent 3-month average if you can. Rough numbers work fine.
2Tune your operations
How much could better booking, confirmations and sales follow-up improve each step?
Extra revenue per month from the same leads
Today vs. tuned operations
| Today | Tuned | |
|---|---|---|
| Appointments booked | ||
| Appointments run | ||
| Jobs sold | ||
| Lead-to-sale rate | ||
| Monthly revenue | ||
| Marketing spend | ||
| Cost per sold job | ||
| Return on ad spend |
TodayTuned
Estimates for planning only. Your results depend on your market, team and pricing.
Want help closing that gap?
We'll walk through your numbers with you and show you where to start.
3Set your marketing budget
Healthy home service companies invest a set share of annual revenue in marketing. Pick the goal that fits where you want to take your business.
$
Starts from your numbers above. Type your own to change it.
Leads this budget buysat your cost per lead
Compared to today
You spend todayof annual revenue